MARKETING
In order to gain marketing experience, I took a 14 week digital marketing course with the Skills Network where I learned about the importance of SEO for example to optimise website engagement. I’ve always worked closely with marketing departments over the years producing; press adverts, social media graphics and advertorials to promote publications and various events. At Wilmingtom plc I was tasked with creating marketing for international award events.
ANTI VAPING MARKETING CAMPAIGN
Above, as part of my course I created a marketing campaign to raise awareness of the dangers of e-cigarettes and vaping for young people. I compiled all text and sourced relevant data for infographics.
M&S SUSTAINABILITY MARKETING CAMPAIGN
For the main project of my Skills Network Digital Marketing course, I chose M&S to promote their sustainability record producing a complete marketing campaign.
ADS AND SOCIAL ASSETS FOR FOUNDATION FURNITURE
AND THE DEPARTMENT OF EDUCATION
Above left, an advert for Foundation Furniture (course work on my Skills Network Digital Marketing course). I redesigned the firms logo and designed publicity materials to improve customer engagement. A company that designs and maufactures furniture for children. Right bottom, social asset to promote a training day for the Open Innovations Team at the Department of Education. The theme was how ancient philosophical thinking can be used today in the development of public policies. Above top, is an advert for the Global Carrier Awards.
Above, press advert I designed promoting, The Women in Investment Festival hosted by Incisive Media.
Above top, Equity release quide for Money Observer. Above, a flyer for Options charity that deliver vital drugs to remote locations.
AROMA COFFEE BRANDING
Part of my HTML course to design responsive emails. I took the project further creating branding for an imagined coffee brand, Aroma coffee.
Above, a stationary range for Aroma Coffee.
Above, a responsive HTML email design for Aroma Coffee. The design adapts depending on the viewing screens dimensions and resolution.